V8 Ranch Forges Partnership With Zoetis for Unique, Custom Beef Genetic Evaluation

As customers gain access to more and more health and production data, they will be able to make increasingly sophisticated breeding decisions.  To assist these customers in their decision process, Zoetis and V8 Ranch® have formed a partnership to develop a custom, genomically enhanced beef genetic evaluation that will facilitate and enhance these decisions for V8 Ranch and its customers. The partnership combines V8 Ranch’s nearly 75-year history and resulting extensive genetic database for Brahman cattle with Zoetis’ global expertise with single step customized evaluations, to develop genomically enhanced expected progeny differences (GE-EPDs) specific to V8 Ranch’s needs.

Genomically enhanced evaluations, in which genetic marker data is combined with pedigree and phenotypic records for a designated population of animals, allow for more accurate and reliable genetic selection. The evaluation resulting from this partnership will allow V8 Ranch and its customers to unlock more genetic potential within their Brahman cattle breeding programs, and in doing so improve productivity, efficiency, and profitability.

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